Rural Britain is poorly understood at a time when it is undergoing profound change.

Data on rural communities, their life experiences and challenges are limited and often flawed. Farming is undergoing a series of significant changes and faces many new challenges. Whilst many organisations would like to serve their rural audiences better, they often lack the evidence and insights to do so.

The aim of this project is to encourage a small group of non-competing organisations to fund an authoritative study into the current. A PowerPoint presentation explaining the proposed project in more detail can be found here.  Charities who may be interested in following this up  can contact Barry Clark.